Packaging design and collaterals
Client: Absolut Vodka
Illustration for the packaging of the Absolut Vodka bottle for the special national year-end edition. The brand's slogan "we are all human" was combined with the Peruvian identity required for the campaign, leading to the concept "We are Peruanos," which ended up becoming the name of the bottle and the campaign.
The packaging features some of the typical characters you find in the Peruvian city with phrases that include local slang. These characters coexist on a colorful composition of the Peruvian topography, representing the various regions of Peru. 10,000 units of this bottle were produced and sold during the first months of 2020.
As part of the campaign, the artwork was also adapted for boxes and display elements at retail locations.
